![]() Every few decades, a piece of technology comes along that alters political campaigning. It happened in 1924 when Calvin Coolidge showed that he was a natural on, which many historians believe helped him win the presidency. Microsoft office for mac home & student 2011 software. Technology disrupted the presidential election again in 1960, during the, when John F. Kennedy, who was essentially an unknown senator at the time, destroyed Richard Nixon’s presidential bid because Kennedy was telegenic and confident, and Nixon was not. And it’s happening again in 2016, although the technology in question is not some newfangled social media platform or a magic app for getting out the vote. It’s the lowly animated, which stands for Graphics Interchange Format. Image Among the most popular could be called the, which featured Donald J. LOL-worthy gifs of funny animals doing funny things. Microsoft office for mac 2011 versions. Trump contorting his face into a dozen different shapes during the second Republican debate, hosted by CNN last September. Reacting to Jeb Bush’s comment that Americans would not want “such a hothead with the nuclear codes,” Mr. Trump is seen rolling his eyes, raising his eyebrows, mocking surprise, feigning laughter and otherwise exuding smugness. It’s an image that made Mr. Trump seem funny and even likable. As a CBS News employee “Donald Trump just did every emoji face on your phone in 7 seconds.” (Others have also compared Trump’s “resting smug face” to.). What offer (as with radio and television before it) is another window into the candidate’s persona that is somehow more human and authentic than conventional stump speeches and sit-down television interviews. “These miniature movies give you a sense of a candidate, so you can laugh at, or joke with, them,” said, the former chief technology officer for Obama for America, who was instrumental in pioneering new technologies for modern-day elections. Reed added that GIFs allow candidates to show a warmer, more likable side to voters. And not coming across as likable, or someone you want to, can cost you an election, as and can probably attest to. So why has the animated GIF, which has been around since 1987, suddenly become relevant? Until recently, GIFs were difficult to create. Now, there are hundreds of apps that allow people to easily make and share them. In addition, Twitter, the social media platform that is arguably most popular among politicos, did not enable people to embed animated GIFs until. Moreover, GIFs have enjoyed a seamlessly shared on smartphones, laptops and tablets, and by major celebrities like Drake and Kim Kardashian., director of brand strategy for, a search engine for GIFs, said that political GIFs have become so popular that the company has started “live-GIFing” the presidential debates, with GIFs edited and uploaded in real time. “A good GIF is that moment of real emotion,” Ms. ![]() Logan said, adding that when debates drag on for hours, seeing a great short clip of a candidate condensed into one moment moving over and over can be incredibly “humanizing.” But in the same way that GIFs can humanize candidates, they can also make candidates appear less appealing. GIFs of Carly Fiorina often show her as emotionless and, while GIFs of Mr. Bush often depict him as a or awkward. And sometimes, the most memorable GIF doesn’t involve the actual candidate. The most relevant GIFs for Senator Bernie Sanders, according to a search on Giphy, include not only the he displayed on “Ellen,” but also Larry David’s on “Saturday Night Live.” The two men looked so similar, and the caricature of Mr. Slacker radio. Sanders so perfect, that GIFs of Mr. David were shared on Twitter in lieu of those of Mr. Sanders during the second Democratic debate.
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